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A step-by-step guide to successfully transforming any organization
It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation” �is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges�changes that. It is a practical guide that moves beyond the “why” to the “how” of making innovation happen, for leaders and practitioners inside organizations of all sizes.
Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide�focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.
- Each chapter describes a specific innovation challenge and details proven ways to address that challenge
- Includes practical ideas, techniques, and leading practices
- Describes common obstacles and offers �practical solutions
�Any leader or professional who needs concrete solutions—right now—to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of�The Innovator's Field Guide.
- Sales Rank: #949546 in eBooks
- Published on: 2014-02-19
- Released on: 2014-02-19
- Format: Kindle eBook
From the Back Cover
“This Field Guide provides the key work processes, including concepts, techniques, and frameworks, for leaders to implement and execute innovation across their business lines. The book positions innovation from the perspective that it is necessary both in core and adjacent business spaces, while stressing the need to ‘compete on competencies.’ There are consistent themes of process rigor and return metrics throughout the book – powerful disciplines for improving your success rate in converting ideas into sustainable revenues.”
—Jeffrey L. Boike, Director, Growth Platforms, UOP LLC, A Honeywell Company
“The Field Guide goes beyond experiences and knowledge sharing from Peter and David about innovation, providing an invaluable, practical handbook that is easily accessible and useful ttion teams and leaders across the organization.”
—Adriano Nunes, Innovation & Sustainability Director, InterCement-Grupo Camargo Corr�a
“Skarzynski and Crosswhite decode the essence of putting innovation into practice. The Innovator�s Field Guide is full of useful tools and cases that help to unleash the potential of innovation in any organization. Definitely a must-have!”
—Miguel Setas, Executive President, EDP Brazil
“We needed to create a culture that fosters innovation every day. The overall process, frameworks, and tools in The Guide helped us to do so. We have altered our organizational DNA, focusing on delighting our customers and growing through innovation.”
—Chris Kearney, Chairman, President, and CEO, SPX Corporation
START EMBEDDING INNOVATION TODAY
There are plenty of books out there on innovation, but none of them answer this central question: What are the practical steps and actionable approaches for building an innovation capability and culture within your organization? If you are looking for complicated theory or academic debates, The Innovator’s Field Guide is not for you. This book is for leaders and practitioners who need actionable techniques to overcome their innovation challenges. This is a guide to implementing innovation now.
Peter Skarzynski and David Crosswhite have helped scores of Global 1000 companies build their capabilities to innovate and grow. They share market-tested techniques in concrete terms that are designed to help practitioners and leaders design and execute their growth agenda through innovation. You’ll learn how to identify potential breakthrough ideas, get those ideas to action, accelerate development of nascent or “stuck” concepts, and manage risk through rapid-cycle experimentation. And you’ll learn how to avoid common pitfalls that stall innovation.
Each chapter includes a summary of the “Key Take-Aways” so you can easily use the guide as an ongoing reference resource. The Innovator’s Field Guide is designed for everyday application. Embedding reliable innovation capability is critical to winning in today’s marketplace, and with The Innovator’s Field Guide, that work starts today.
About the Author
PETER SKARZYNSKI advises large, global organizations and their leaders on growth strategy, leadership, and organizational change. He has led strategy and growth efforts for clients in Asia, Europe, and the Americas. A frequent corporate and conference speaker, he is lead author of Innovation to the Core and has written thought pieces for The Wall Street Journal, CEO Magazine, and The Drucker Foundation.
DAVID CROSSWHITE is an advisor to senior leadership of large organizations on their most significant strategy and growth challenges. For over twenty years he has guided Global 1000 organizations in their implementation of growth and innovation strategies. His work has been highlighted in several books and Harvard Business School Cases, which are taught in leading MBA programs across the country.
Most helpful customer reviews
4 of 5 people found the following review helpful.
Here's a "comprehensive, practical how-to guide to address the most pressing innovation challenges in your organization"
By Robert Morris
Why did Peter Skarzynski and David Crosswhite write this field guide? Briefly, to help leaders in just about any organization "who seek step-change improvement in their organization's, team's, or individual innovation initiatives." With regard to those initiatives, they reveal themselves to be world-class empiricists, determined to understand what, works, what doesn't, and why, then share what they have learned with as many business leaders as possible. My reference to "business leaders" includes [begin italics] anyone [end italics] who can provide effective leadership at any level and in any area throughout the given enterprise.
Here are the nine Principles of Innovation (i.e. "why you are doing what you're doing") that Skarzynski and Crosswhite introduce and discuss in detail:
1. Articulate a clear definition of innovation
2. Aim your efforts at the business concept, and focus not just on the "what" but also "who" and "why"
3. Understand that innovation means new learning
4. Earn the right to ideate through insight-driven innovation
5. Focus on strategic innovation to avoid one-off efforts
6. Make the work of innovation not merely the generating of new ideas but an end-to-end process through to successful commercialization
7. Build innovation capability through a learn-by-doing approach
8. Be systematic and systemic in your approach
9. Embrace and employ open innovation.
#Re #9, I highly recommend Henry Chesbrough's classic work, Open Innovation: The New Imperative for Creating and Profiting from Technology.
Readers will appreciate Skarzynski and Crosswhite's provision, at the beginning of Chapters 2-10, a set of key Qs they will address in the material to follow and then a set of "Key Take-Aways" at the chapter's conclusion. Throughout their lively and eloquent narrative, they explain HOW TO:
o Increase your innovation IQ through insight-driven experimentation
o Enable breakthrough innovation
0 Develop a nascent idea to a business concept
o Expedite fast innovation
o Derive maximum advantage from experimentation and risk-taking
Note: Ryan Babineaux and John Krumboltz also have much of value to say about this process in Fail Fast, Fail Often: How Losing Can Help You Win
o Innovate while actively engaged in marketing (i.e. creating or increasing demand)
o Organize for innovation
o Lead innovation
o Get started
I agree with Skarzynski and Crosswhite that innovation is difficult "because organizations are structured and managed to execute their current model, and innovation -- focuses on creating the new one. You seek to create new concepts for the core business, for adjacencies, and for outside the core. There are healthy tensions between a focus on the new and the critically important need to manage and execute today's business. Each is important, and each requires continuous learning."
They alert their reader to six "common pitfalls" and explain why each is erroneous, indeed self-defeating." Here they are, each discussed in depth (Pages 251-252):
Misconception #1: Innovation is about tools and process only.
Reality: It's about new learning. "Tools and process are simply codified and organized scaffolding to help you to get that learning."
#2: Innovation is about technology only.
Reality: It's about the job (e.g. answer a question, solve a problem) the customer hires the technology to do. "
#3: Innovation is about ideas or creativity only.
Reality: "If innovation equals a new idea successfully commercialized, then there is a lot more to innovation than just ideation or creativity." Taking a limited view of what is possible severely limits chances for high-impact innovation.
#4: Commercialization is about execution, not innovation."
Reality: The "we got it" view tends to ignore many other elements of the business model such as pricing, channel, and market support. "You must think through and challenge all elements of the business concept...and thereby widen the innovation aperture."
#5: Innovation can be delegated down.
Reality: Senior-level management must be "actively engaged in creating the points of view on both content (innovations0 and process (capability). When they do that, the process gains traction" and sustains it.
#6: The work of innovation stops at launch.
Reality: The most innovative companies "make proactive efforts and deploy mechanisms to perpetuate postlaunch learning and iteration to capture 'upside' on opportunities already in market."
As indicated, Peter Skarzynski and David Crosswhite discuss all this in great detail. I commend them on the abundance of information, insights, and counsel that are provided in this field guide. This material can help leaders in almost any organization -- whatever its size and nature may be -- to meet its innovation challenges. Bravo!
2 of 2 people found the following review helpful.
A Great Innovation Reference Resource!
By Brian Mulconrey
Sometimes I pick up a book on innovation (or any business book topic) and discover that the author(s) of the book really should have just written a long article. I had the OPPOSITE reaction to "The Innovator's Field Guide" - it seemed as though the authors were trying hard to be as concise as possible while imparting a wealth of insight gained via "real world" experience working with organizations struggling to create innovation friendly environments.
The area that - for me - was well worth the price of the book (and the time invested reading it) was the author's perspectives on "seed funding" for innovation. For many organizations the process of funding experimentation and rapid lean startup style pivots is not second nature. The authors share what I found to be a number of valuable insights into different ways to handle this internal venture funding process.
Also, unlike 99% of the business books in my library, this is one that I'll find myself going back to as a reference resource.
1 of 1 people found the following review helpful.
The secret sauce of innovation! From beggining to end or as reference guide, an essential tool for future and current innovators
By Moises
Innovation is a hot business topic, everybody talks about and recognizes its importance but executing it is a mystery for many. The Innovator’s Field Guide is an opportunity for current and aspiring innovation practitioners to learn the tactical elements of innovation from some of the most experienced and successful people in the field.
The book doesn’t only tell stories of great business innovators and their innovations but also provides access to some of the tools that enabled these people to achieve their success. I’ve experienced how proper application of these tools enables organizations and individuals to be innovative. At Whirlpool Corporation we’ve used many of these and some of the outcomes of our work with these tools are presented in their book. While The Innovator’s Field Guide is a book one must read from beginning to end it is also a great reference to be used to address specific aspects on a project-by-project basis.
The book is written in the highly professional, yet approachable and human manner that characterizes Peter and David – they’ll make you feel YOU can be an innovator. I wish this book had been written before!
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