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Marketing 10e: Marketing in the 21st Century, by Joel R. Evans, Barry Berman
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The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.
- Sales Rank: #1948157 in Books
- Brand: Brand: Atomic Dog
- Published on: 2006-09-16
- Original language: English
- Number of items: 1
- Dimensions: 1.14" h x 8.53" w x 10.87" l, 3.59 pounds
- Binding: Paperback
- 680 pages
- Used Book in Good Condition
About the Author
Joel R. Evans, Ph.D., is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. Before joining Hofstra, he worked for a Fortune 500 firm, owned a business, and taught at Baruch College and New York University. Dr. Evans is author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has received three Dean's Awards and the School of Business Faculty Distinguished Service Award. Dr. Evans has also been honored as Teacher of the Year by the Hofstra M.B.A. Association. Joel R. Evans and Barry Berman (Hofstra University) are co-authors of several best-selling texts, including Marketing in the 21st Century and Retail Management: A Strategic Approach (Prentice Hall). They have co-chaired numerous prestigious conferences, including the 1995 American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing" and the 2000 Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference. Each has a chapter in the most recent edition of Dartnell's Marketing Manager's Handbook. Drs. Evans and Berman have been consultants for such firms as Fortunoff, NCR, PepsiCo, and Simon Properties. Both regularly teach undergraduate and graduate marketing courses to a wide range of students.
Barry Berman, Ph.D., is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He also serves as the Director of Hofstra University's Executive Master of Business Administration program. Dr. Berman is the author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has received two Dean's Awards. Dr. Berman has also been honored as Teacher of the Year by the Hofstra M.B.A. Association. Barry Berman and Joel R. Evans (Hofstra University) are co-authors of several best-selling texts, including Marketing in the 21st Century and Retail Management: A Strategic Approach (Prentice Hall). They have co-chaired numerous prestigious conferences, including the 1995 American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing" and the 2000 Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference. Each has a chapter in the most recent edition of Dartnell's Marketing Manager's Handbook. Drs. Evans and Berman have been consultants for such firms as Fortunoff, NCR, PepsiCo, and Simon Properties. Both regularly teach undergraduate and graduate marketing courses to a wide range of students.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I'm so happy with the speed of shipping
By Vickie Bonnema
50$ rather than 180$ at my school bookstore? Worth it! It came the second day of it's 3 week expectancy too! I'm so happy with the speed of shipping; and it's just what I needed.
3 of 3 people found the following review helpful.
Great book and great teacher
By johnn noxville
I have Barry Berman for a teacher and he is one nice guy. He really knows his stuff and he gives so many examples to make it clear. His lectures are basically stories and examples with the terms thrown in to make it all very clear. You could literally read this textbook just like a book. It flows so well and it is written very well. He doesnt throw tough words and language in there to confuse the student. It is all very easy to understand and yet at the same time you are learning marketing. I really like the textbook and i thoroughly enjoy professor berman.
1 of 1 people found the following review helpful.
Way too expensive to have missing pages.
By Amazon Customer
I spend $180 for a new textbook and it is not a complete book. I am assigned certain chapters for a week and I discover my copy is missing the first seventeen pages of one chapter thus far! I might expect this situation had I purchased a used book.
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