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The Sponsorship Seeker's Toolkit, by Anne-Marie Grey, Kim Skildum-Reid
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The Sponsorship Seekers Toolkit is designed to equip both sponsees and sponsors with the basic theory, skills and tools required for selling, implementing and managing sponsorships. It includes checklists and templates for letters'
- Sales Rank: #3185395 in Books
- Published on: 1999-08
- Original language: English
- Number of items: 1
- Dimensions: 10.75" h x 8.75" w x .50" l,
- Binding: Paperback
- 203 pages
Review
This is a how-to guide to getting funding by speaking to organizations in corporate language -- using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskett that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organization, this toolkit will equip you to achieve your funding goals. -- Vive Magazine, Spring 1999
This new books shows how to find sponsors, how to secure them, and most important, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, no-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management Books, September 1999
About the Author
Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.
Kim Skildum-Reid has worked for numerous Fortune 500 clients on their sponsorships of properties ranging from the Superbowl and US Open Golf tournaments to the International Chili Society Cook-Offs. With Anne-Marie Grey, she leads Smart Marketing Streetwise Workshops around the world. In 1993 she founded the Australian Sponsorship Marketing Association, Inc., which during her 4-year stewardship grew to one of the strongest and most active sponsorship associations in the world.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Somebody finally did it - this is great!
By A Customer
Whether you're a small-town Boy Scout Troop, a big-city symphony, or a World Cup team, you need this book. It's really "hands on." The checklists, forms, and other how-to's take a complicated procedure and make it a no-brainer. It explains the theories, but focuses on how to to get organized internally for sponsorship-seeking, how to pinpoint exactly what YOU need for YOUR specific organization or event - and exactly who to seek sponsorship from, and how. Even if you're a pro in this field, trust me, it'll put you on top of your game and save you tons of time. This is THE reference book that's going to stay on my desk from now on. The sample contracts alone are easily worth ten, twenty, fifty times the price of admission!
6 of 6 people found the following review helpful.
A must for any non-profit considering sponsorships.
By Cole McKenry
I wish I had read this book years ago. Ms. Grey starts out with a simple truth that unfortunatley the majority of Development professional do not know, which is in seeking sponsorship dollars you are offering the company a product and not seeking a donation. She also stresses the need for each sponsorship proposal to be expressly designed for the individual company unlike the traditional "boiler plate corporate proposal". The non-profit needs to show the monetary value of what they are offering the company. Since reading Ms. Grey's book we have finally developed a real sponsorship program that is bringing in the funds that we need.
7 of 7 people found the following review helpful.
Fantastic resource
By mark jackson
What most impresses me about this book is the relevant information provided right from the beginning. Within a matter of pages I found valuable tools to apply in my everyday activities, and that trend continued throughout. Now I keep the book at arms reach as a reference guide. If all sponsorship seekers were to embrace the principles outlined in the book, our efforts would become more successful, while instilling a higher level of professionalism in what we do.
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